Empire Homes in Cumming: Heirloom + Cloverhill

Heirloom

Heirloom is actively selling single-family homes from $695,645. Empire currently describes the community as more than 50% sold through Phase Two, with homes roughly 2,760 to 3,600 square feet. NewHomeSource currently shows three quick move-ins.

Cloverhill at Cumming City Center

Cloverhill is now publicly listed by Empire from $400,000 for single-family homes and townhomes ranging roughly 1,490 to 2,571 square feet. This is the newer Empire/Toll Brothers opportunity beside Cumming City Center, with a very different walkability and product story from Heirloom.

See the broader Cumming & Forsyth County new construction guide and the dedicated Cloverhill buyer guide.

Current Empire Homes Incentives

Last verified: October 7, 2026

Empire’s current Georgia promotion is the Smart Move Sales Event, which advertises up to $30,000 in Financing Flex Cash on eligible homes. For qualifying quick-delivery homes, the contract deadline is December 11, 2026. For qualifying new-home plans, the contract deadline is December 31, 2026, or earlier if the allocated promotional funds are exhausted.

The Smart Move offer requires buyer qualification, an eligible property and use of an Empire preferred lender. The exact amount and permitted use of the incentive can vary by home, loan and buyer, so I would verify the written terms on the specific property before treating the full $30,000 as available.

Showplace Selections: Up to $25,000

Empire also continues to publish a Showplace Selections program offering up to $25,000 on eligible opportunities. This is design-selection value, not automatically a $25,000 reduction in purchase price. It is most valuable when the buyer planned to make those selections anyway.

Rate Guarantee + Float-Down

Empire’s published Rate Guarantee program is designed to protect qualified buyers from rate increases during the construction period, with a free float-down feature when program terms are met. The actual value depends on the lender, loan program, lock period, buyer qualification, fees and the outside-market financing available at the same time.

Base Price Guarantee

Empire’s Base Price Guarantee is primarily a construction-period certainty tool. It can protect an eligible buyer from later increases to the builder’s base price after contract, subject to the program terms. Buyers still need to understand lot premiums, design selections, structural options, change orders and other costs that may sit outside the guaranteed base price.

What Empire Told Me Directly About Pinecone

On September 28, Empire’s Pinecone sales team told me qualified buyers could receive up to $25,000 toward closing costs and/or an interest-rate buydown on fully designed quick move-in homes, or toward design selections on pre-sale opportunities. That was first-party builder information at the time. The newer Smart Move Sales Event is now the stronger current public offer, so I would use the current written program for today’s comparison rather than assume the earlier Pinecone terms still control.

Do not assume these programs stack. Smart Move, Showplace Selections, rate protection, base-price protection and community-specific offers can have separate eligibility rules. Before writing an offer, verify the exact incentive package, preferred-lender requirement, expiration date, APR, lender fees and whether multiple programs can be combined on that specific home.

For the current multi-builder comparison, use Builder Incentives in North Atlanta.

What I Would Compare Before Buying Empire Homes

• The exact Empire home against other Empire inventory.
• The Empire community against competing builders in the same price band.
• Builder lender terms against outside financing, including APR and fees.
• Lot premium, slope, privacy, road exposure and future phase position.
• HOA dues, amenities and long-term recurring costs.
• What is included versus a design upgrade.
• Construction status and realistic delivery date.
• Independent inspection strategy based on build stage.
• Resale competition from future builder inventory.
• Established resale alternatives in the same school, commute and lifestyle zone.

Empire Homes vs Resale

Empire can win on newer systems, modern layouts, current design, warranty coverage and builder financing support. Resale can win on lot maturity, finished basements, landscaping, pools, established neighborhoods and total post-closing cost.

That comparison is especially important at Pinecone and Heirloom because buyers have significant resale alternatives in the same price bands. A builder incentive should improve an already-good home decision, not become the reason you ignore a better resale property.

Use New Construction vs Resale in North Atlanta for the full framework.

Empire Homes North Atlanta FAQ

Where is Empire Homes building in North Atlanta?

As of October 7, 2026, Empire publicly lists Argosy, Pinecone and Fernleaf in Alpharetta; Heirloom and Cloverhill in Cumming; and Tableau at Medley in Johns Creek.

How much do Empire Homes start at in Alpharetta?

Current builder-direct starting points are Argosy from $523,606, Fernleaf from $600,000 and Pinecone from $624,900.

Where is Empire building in Cumming?

Heirloom is actively selling from $695,645. Cloverhill is publicly listed from $400,000 for townhome and single-family product beside Cumming City Center.

Is Tableau at Medley selling quick move-in homes?

Empire lists Tableau from $700,000, but its Johns Creek page currently shows zero quick-delivery homes and zero released new-home plans. Treat it as priced early access until specific inventory is released.

What is Empire’s current incentive?

Empire’s current Georgia Smart Move Sales Event advertises up to $30,000 in Financing Flex Cash on eligible homes, subject to preferred-lender, borrower, property and program requirements. Quick-delivery contracts must be written by December 11, 2026 and new-home-plan contracts by December 31, 2026, or earlier if allocated funds are exhausted.

Do Empire programs stack?

Do not assume they do. Smart Move, Showplace Selections, Rate Guarantee, Base Price Guarantee and community-specific offers can have separate rules. Verify the exact written package on the specific home.