The Gathering in Alpharetta.
Walkable new homes near Downtown, with price cuts on almost everything.
Brock Built shows a price reduction on 11 of the 12 homes it lists at The Gathering, from about $15,000 to $100,000. That is a builder telling you it wants to sell. Homes start at $559,900, and the Alpha Loop is at your door.
FROM $559,900* | 1,644 TO 3,125 SQ FT | UNDER A MILE TO DOWNTOWN | ALPHA LOOP
SHOW ME HOMES + PRICE CUTS ↗Every reduced home and how much further it can goCary checks details with Brock Built and follows up personally. No obligation.
See every home and price ↗When a builder cuts 11 prices, the list price is not the floor.
Price cuts tell you the builder needs these homes sold. That usually means more room on price, closing costs or upgrades than the sticker shows. Cary negotiates from that position, and checks every reduced home against Downtown resale first.
Get your Gathering brief
Tell Cary what you want. He’ll confirm today’s homes and prices with Brock Built and tell you where there’s room to negotiate.
Thank you for your response. ✨
Independent buyer assistance from Cary Blumenfeld · The Blumenfeld Group / Method Real Estate Advisors. You are contacting Cary, not Brock Built. Prices, homes and incentives require confirmation with Brock Built. Privacy policy.
Twelve homes, four sizes, eleven price cuts.
Brock Built lists two-bedroom homes on Soul Alley, four-bedroom homes on Mezzo Lane and single-family homes on Treble Way. Plan names include Adeline, Anniston, Charleston and Emery.
2-bedroom homes
2 bd · 3 ba · 1-car · 1,644 sq ft
| Address | Now* | Was* | Cut |
|---|---|---|---|
| 639 Soul Alley #129 | $559,900 | $599,900 | $40,000 |
| 642 Soul Alley #105 | $589,000 | $624,900 | $35,900 |
| 634 Soul Alley #109 | $599,900 | $647,500 | $47,600 |
| 638 Soul Alley #107 | $599,900 | $632,900 | $33,000 |
| 636 Soul Alley #108 | $614,900 | $630,500 | $15,600 |
4-bedroom homes
2-car · 2,160 to 2,649 sq ft
| Address | Now* | Was* | Cut |
|---|---|---|---|
| 433 Mezzo Lane #85 | $749,900 | $799,900 | $50,000 |
| 431 Mezzo Lane #84 | $769,900 | $829,900 | $60,000 |
| 437 Mezzo Lane #87 | $806,900 | No cut shown | None |
| 443 Mezzo Lane #94 | $929,900 | $949,900 | $20,000 |
| 441 Mezzo Lane #93 | $989,900 | $1,089,900 | $100,000 |
Single-family
4 bd · 3,098 to 3,125 sq ft
| Address | Now* | Was* | Cut |
|---|---|---|---|
| 322 Treble Way | $1,499,900 | $1,559,000 | $59,100 |
| 318 Treble Way | $1,549,000 | $1,595,613 | $46,613 |
Downtown on foot. The Alpha Loop at your door.
Brock Built describes The Gathering as walkable luxury living moments from Downtown Alpharetta and Avalon.
Alpha Loop
Direct Alpha Loop access, connected walking paths, exercise stations and a pond, per Brock Built.
Builder descriptionCommunity spaces
Community garden, pocket and flex parks, a dog park and a firepit, with future retail planned.
Builder description · Confirm timing of future retailDowntown
Less than a mile from Downtown Alpharetta, close to Avalon dining and shopping.
Builder descriptionBrock Built has a sales team. You should have your own advisor.
The onsite team represents Brock Built. Price cuts are an opening, not a finish line. The builder’s team will present the reduced price as the deal. Cary treats it as the starting point.
Negotiate from the builder’s pressure, not yours.
Cary Blumenfeld provides independent buyer guidance through The Blumenfeld Group at Method Real Estate Advisors. In most new construction sales the builder pays the buyer agent fee, so having your own advisor typically costs you nothing extra.
- Line up every home with its old and new price
- Ask for closing costs or upgrades on top of the cut
- Compare with Lakeview, Byers Park and Downtown resale
- Check HOA dues and what they cover
- Negotiate and review Brock Built’s contract
Plan your visit the right way.
Location
Soul Alley, Alpharetta, GA 30009
- SalesCall or text Cary to book
Before you go: Send Cary a request first. Builders ask you to register on your first visit, and that registration can decide whether you get your own representation. Cary will set it up and can meet you there.
GET DIRECTIONS ↗TOUR THE GATHERING WITH CARY ↗
Compare before you commit
Note: this is The Gathering in Alpharetta by Brock Built, not The Gathering development in South Forsyth.
TOLL BROTHERS AT LAKEVIEW ↗BYERS PARK ↗
PARK WALKE ↗
ALL ALPHARETTA NEW CONSTRUCTION ↗
What buyers ask about The Gathering Alpharetta.
How much are homes at The Gathering Alpharetta?
On Nov. 5, 2026 Brock Built listed 12 homes from $559,900 (639 Soul Alley #129) to $1,549,000 (318 Treble Way).
Are there price reductions at The Gathering?
Yes. Brock Built showed reduced prices on 11 of its 12 listed homes on Nov. 5, 2026, with cuts from about $15,600 to $100,000.
Is this the same as The Gathering at South Forsyth?
No. This is Brock Built’s new home community near Downtown Alpharetta. The Gathering at South Forsyth is a separate mixed-use development Cary tracks in his development tracker.
Is there a financing promotion?
None was shown on the community page on Nov. 5, 2026. Ask Cary to check before you visit.
Do I need my own agent to buy at The Gathering Alpharetta?
You are not required to have one, but the onsite team works for Brock Built. If you want someone negotiating for you, involve Cary before your first visit or online registration. Builders often tie outside representation to that first contact.
Does having Cary as my agent cost me more?
In most new construction sales the builder pays the buyer agent fee out of its marketing budget, so your price is typically the same either way. Confirm the specifics for your contract with Cary and Brock Built.
Eleven price cuts.
Find the twelfth.
Cary will confirm current prices at The Gathering and push for more than the sticker shows.
11 PRICE CUTSSEE HOMES + PRICE CUTS ↗