Brookside in Alpharetta: What’s Actually Being Built at North Point, and What It Means If You’re Buying Nearby

Rendering of the Brookside mixed-use redevelopment in Alpharetta, showing retail storefronts, restaurants, and a walkable streetscape near North Point

Direct answer: Brookside is a 20-acre mixed-use redevelopment at 3625 Brookside Parkway in Alpharetta, approved by City Council on April 28, 2025. It replaces part of an aging 1980s office park with apartments, townhomes, retail, and roughly 14 acres of green and open space, including a new connection to the Big Creek Greenway. Construction is planned to begin in 2026. It is not a standalone city park, and it is not brand new news, it is a project worth understanding before you buy near North Point.

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What is the Brookside redevelopment, exactly?

Brookside is a redevelopment of an existing office park at 3625 Brookside Parkway, near Georgia State University’s Alpharetta campus and about 1.5 miles east of Avalon. Portman Holdings is the developer. The plan, unanimously approved by Alpharetta City Council on April 28, 2025 with more than 40 conditions attached, calls for one of the two existing office buildings to be demolished and the other repurposed, with new construction adding hundreds of apartments, roughly 70 for-sale townhomes, and up to 60,000 square feet of retail and restaurant space. A shared parking structure serves residents, office tenants, and retail visitors.

What you may have seen online vs. what’s actually approved

Local social content, including some of my own early posts on this project, has described it in bigger and more park-like terms than what’s actually on record. Here’s the side-by-side, because I’d rather correct it than let it stand.

What’s circulatingWhat’s actually approved
“Just approved” / brand-new newsApproved by City Council on April 28, 2025 — over a year ago
30+ acres of new green space20 acres total for the whole redevelopment; roughly 14 acres are green/open space
A new standalone “park” called Brookside ParkGreen space and pedestrian areas built into a private mixed-use residential/retail development, not a dedicated public park
Hammock forest, exercise stations, boardwalksNot documented in the approved plan or public coverage as of publication; confirmed features are multi-use paths, widened sidewalks, public gathering spaces, and outdoor amenities
A new bridge connecting directly to Big Creek GreenwayA new connection to the Big Creek Greenway, built by Portman, is confirmed; whether that connection is a bridge specifically has not been independently verified

None of that makes the project less worth watching. It just means the accurate story is the more useful one if you’re making a buying decision based on it.

What’s changing at the Big Creek Greenway?

The Big Creek Greenway is already one of Alpharetta’s most-used amenities, a multi-mile paved trail system for walking, running, and biking that runs through North Point and connects several neighborhoods to parks and retail without a car. Brookside’s approved plan includes a new connection point built by the developer, which extends walkable and bikeable access from the redevelopment site into the existing trail network. For a corridor that’s already popular, another access point matters, even if it’s not the sweeping new attraction some early posts described.

When is this actually happening?

City Council approval came in April 2025. Groundbreaking is planned for 2026, rolling out in phases, with full buildout targeted for 2029. If you’re timing a purchase around this project, think in years, not months. This is a multi-year build, not a weekend ribbon-cutting.

What this means if you’re buying near North Point or Avalon

Redevelopment projects like Brookside tend to move value in the surrounding streets before the cranes even show up, because they signal where a corridor is headed. North Point has been trending toward more walkable, mixed-use living for several years, and Brookside is another data point in that direction, alongside Avalon and the GSU Alpharetta campus. Homes and townhomes within easy walking or biking distance of the Big Creek Greenway tend to hold buyer interest well, and a new access point can extend that halo slightly further into the surrounding area.

Alpharetta home prices currently run roughly $500K to $1.5M+, with the tightest competition near the walkable downtown core and along the greenway corridor. A multi-year construction project also means multi-year construction noise and traffic pattern changes nearby, which is a real, practical consideration for anyone buying in the immediate area in the next few years, not just an upside story.

The tradeoffs worth knowing

The upside: more density and amenities near North Point usually support long-term value and walkability. The downside: increased traffic and construction disruption during buildout, and higher near-term density in a corridor that some buyers specifically choose for a quieter feel. Neither of those is a reason to avoid the area, but both belong in the conversation before you write an offer nearby.

The Cary Take

I’d rather send you the real numbers than the exciting version. Brookside is a legitimate, already-approved project that’s going to reshape a corner of North Point over the next few years, and it’s exactly the kind of local intelligence that should factor into a buying or selling decision near there. But “30 acres and a hammock forest, just approved” isn’t what’s on record, and you deserve the version that holds up when you check it yourself. If you’re thinking about buying, selling, or investing near North Point, this is the kind of project I track so you don’t have to.

Want the full picture on North Point and Alpharetta before you buy? Comment INFO on the post that led you here, or reach out directly: 678-983-7987, cary@ourmethod.com, or DM @BrokerBroDad.

Sources


Cary Blumenfeld is an Associate Broker and Team Lead with Method Real Estate Advisors and leads The Blumenfeld Group. He works with buyers and sellers across North Fulton and covers local development, market shifts, and buyer strategy.

Published July 20, 2026. Last updated July 20, 2026.

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